It starts with a click, call, text, form. When they land on your page, website, app, social media platform it's the first time a new potential customer is communicating (or try to communicate) directly with your brand. So why are they contacting you?
Understand the consumer's intent and deliver direct answers that are optimized for conversion. The ability to answer you customer's questions changes everything you thought you knew about site search. Customer's use different words to describe the same thing — and they search that way too.